The company's chairman Savji Dholakia surprised his artisans and engineers by asking them to choose from
- car,
- flat and
- jewellery, as their performance incentive.
Around
- 500 employees opted for brand new Fiat Punto cars,
- 570 for jewellery and
- 207 chose a flat.
We are the first company in the world to offer
- performance incentive valued at around Rs 3.60 lakh to each of the 1,200 diamond workers,
- the company has paid a total of Rs 50 crore worth of incentive to the workers.
Jignesh Makwana, 39, a diamond artisan in the company said,
- "I received a car as gift last year.
- So, this year when I qualified in the incentive scheme, I opted for a flat.
- I will pay Rs 3.60 lakh as down payment in the housing scheme of the company to own a 3BHK flat."
- "I opted for jewellery as I have a car and a house.
- This Diwali, I will gift the jewellery to my beloved wife."
In just two decades, the company has achieved a turnover of Rs 6,000 crore per annum with the total strength of the workers and employees rising to over 9,000 including Surat, Mumbai and abroad.
"The average monthly earning of each of my artisan and engineer is Rs 1 lakh. There is one diamond artisan, who earns Rs 3.49 lakh per month. Artisans are the backbone of our industry and we have set an example by giving them highest wages in the industry," says Dholakia.
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